Air New Zealand has another of its famously quirky in-flight safety videos on the way, this time featuring characters from The Hobbit.
These first production shots of the video being filmed indicate that diminutive hobbits will demonstrate how to fasten your safety belt and assume the brace position, elves will show how to fit your life jacket while wizards will advise that your nearest exit may be behind you.
The video will be screened on domestic and international Air New Zealand flights from November, ahead of the premiere of The Hobbit – the first of Peter Jackson's three-part prequel to The Lord of the Rings, and based on J. R. R. Tolkien's novel The Hobbit, or There and Back Again.
Air New Zealand has signed a two-year deal to promote The Hobbit.
The Kiwi flag-carrier has good form with attention-grabbing and therefore very effective safety videos, including its current animated effort voiced by Ed O'Neill and Kiwi actress Melanie Lynskey and an earlier effort in which the crew were naked but for body paint.
Watch those clips and more in our collection of must-see airline safety videos.
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About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.