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First photo: Etihad's new Boeing 787 livery

By David Flynn     Filed under: Airbus A380, etihad airways, Boeing 787 Dreamliner

We've already had a sneak peak at the dramatic new livery for Etihad Airways' Airbus A380 – now it's the turn of the Gulf carrier's Boeing 787.

This photo snapped by Matt Cawby and shared on his Flickr photostream shows what's believed to be Etihad's first Boeing 787-9 on the assembly line.

The tail features the same modern make-over as Etihad's A380 superjumbo, first seen at the Airbus facility in Toulouse courtesy of Flickr user A380_TLS_A350.

Etihad's social media team has also teased the 'special edition' livery... 

... which draws its inspiration from the unique Residence and Apartment first class suites nestled inside the superjumbo.

The eye-catching design combines geometric patterns with key colours – including copper, caramel, slate, sand and cream –  featuring in the UAE emblem of Etihad's standard livery, as seen below in this early A380 promotional photo.

Of course, these also pick up the rich interior colour scheme of The Residence and The Apartments, the lush first class suites of the Airbus A380.

Read: Etihad's new Airbus A380 first class suites

Naturally, those same tones are repeated in the Boeing 787's bespoke First Suites.

Read: Etihad's new Boeing 787 first class suites revealed

So what's our take on the new livery?

Just like Etihad's Airbus A380 and Boeing 787 cabins and interiors, it's a contemporary design which you'd expect more from a chic boutique hotel than an airline.

The only question now is, will this livery be restricted to the superjumbos and Dreamliners or will Etihad roll it out across its entire fleet in a bold bit of rebranding?

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About David Flynn

David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

 

Have something to say? Post a comment now!

1 on 15/5/14 by Kogglogs

Federation Square? ;)

2 on 15/5/14 by TheRealBabushka

OMG!  That's what I said! LOL

Etihad, you're seriously blowing me away! 

Very sexy. Very sexy indeed!

1 on 15/5/14 by Kogglogs

Agreed. I'm a fan of it too - but the first place my mind went was to Federation Square! LOL.

1 on 15/5/14 by TheRealBabushka

True but I was referring to an earlier post when the new cabins were showcased, where I said that EY should consider changing their livery and get rid off the tail motif!

1 on 15/5/14 by Kogglogs

Oh yes. The Gaddafi-Libyaesque comment that made me LOL ;)

2 on 20/8/14 by Speedbird

Well the UAE is a Federation... But I know that's not what you mean 

2 4 weeks ago by Longreach

A disappointing comment. It's an aircraft, not a tart.

1 4 weeks ago by TheRealBabushka

What's disappointing?

3 on 15/5/14 by moa999

One also might say.

Blatant ripoff of JetBlue's Prism design.

1 on 15/5/14 by moa999

JetBlue blog on its tail design

http://blog.jetblue.com/index.php/2013/10/03/facet-nating-new-tail-design/

1 on 15/5/14 by radiC00l

Good pick up. Completely agree it's a rip-off

2 on 15/5/14 by Kogglogs

I wouldn't say it's a 'rip-off', so much. I think it's just becoming a fairly commonplace design now. I note that PTV in Victoria are using this design in different colour variants on all trams (greens), busses (oranges) and trains (blues).

Hell... even Gotye used the design in the video clip for his song Somebody That I Used to Know :)

1 on 15/5/14 by eminere

Long live cubism!

4 on 16/5/14 by PVM

I think this is a throw off making us think it's a special livery. I have heard Etihad is planning a whole new livery & corporate image in line with them receiving the new aircraft.

1 on 16/5/14 by eminere

That would be exciting.

5 on 17/5/14 by Yusef Danet

Better than the standard tail, the logo reminds me of arch villain KAOS from Get Smart. 

Look  it up, people.

6 4 weeks, 2 days ago by Chris_PER

After the info that the AUH-PER route is doing so well, hopefully we get to see an upgrade to the 789 to see it!

7 4 weeks, 2 days ago by PVM

I have heard that Etihad will be launching a whole new re-branding within the coming months including new livery for all their aircraft (not just the A380/787).

I have noticed all the marketing for EY has also started to change with the new imaging over in Abu Dhabi.

8 4 weeks, 2 days ago by Demonoid

Here's hoping the A380 is on track for a June start out of Sydney. I'm about to book a points redemption very soon so hopefully there are no delays. And there shouldn't be given the A380 hasn't been excatly flying out the door (pardon the pun) with all the cancelled orders...

9 4 weeks ago by smartyy

Well they did just recently become sponsors of Melbourne City FC. Maybe it is commemorative of Federation Square. lol

 

Kinda reminds me of Azul (Brazil) though. 

10 3 weeks, 6 days ago by Harrison133

Looks great!  Can't wait to see it in Australia!

Well done EY!

 

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