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Photos: Etihad unveils new livery on Boeing 787, Airbus A380

By Chris Chamberlin     Filed under: Airbus A380, etihad airways, Boeing 787 Dreamliner

Etihad has revealed the new livery of its Boeing 787-9 Dreamliner fleet in Seattle.

This rendering of a skyborne 787 provides a better glimpse of the asymmetrical livery from tip to tail, including some of the darker sections at the rear underbelly.

Watch a concept video of the Gulf carrier's new-look Dreamliner in flight:

Etihad has signed up for 41 of the Boeing 787-9 and 30 of the stretched 787-10.

It's the same modern design which appeared last week on the airline's first A380 aircraft at the Airbus facility in Hamburg, Germany.

The elegant yet eye-catching livery will be applied across all of Etihad's fleet over the next three years.

Dubbed 'Facets of Abu Dhabi', it combines a colour palette representing the desert landscapes of the UAE with geometric patterns and shapes which take their inspiration from Abu Dhabi's modern architecture.

Just like Etihad's new cabins and interiors, it's a contemporary design which you'd expect more from a chic boutique hotel than an airline.

Etihad CEO James Hogan describes the new look as "a real divergence from the norms of traditional airline livery design".

Here's a short video on the new Etihad livery.

This modern make-over also picks up key colours – including copper, caramel, slate, sand and cream –  featured in the UAE emblem of Etihad's current livery, as seen below in this early A380 promotional photo.

(In the new livery, the UAE national emblem has been relocated from the tail onto the fuselage next to the Etihad brand.)

Of course, those colour cues also pick up the rich interior colour scheme of The Residence and The Apartments, the lush first class suites of the Airbus A380.

Read: Etihad's new Airbus A380 first class suites

Naturally, those same tones are repeated in the Boeing 787's bespoke First Suites.

Read: Etihad's new Boeing 787 first class suites revealed

Etihad's Airbus A380 makes its debut between Abu Dhabi and London Heathrow in December, with Dusseldorf to follow on the Boeing 787-9 Dreamliner.

Australian travellers can catch Etihad's Airbus A380 from June 1 2015, when it graces Sydney's skies direct from Abu Dhabi.

Chris Chamberlin travelled to Hamburg as a guest of Etihad.

Follow Australian Business Traveller on Twitter – we're @AusBT

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About Chris Chamberlin

Chris lives by the motto that a journey of a thousand miles begins with a single step, a great latte, an opera ticket and a glass of wine!

 

Have something to say? Post a comment now!

1 on 15/5/14 by Kogglogs

Federation Square? ;)

2 on 15/5/14 by TheRealBabushka

OMG!  That's what I said! LOL

Etihad, you're seriously blowing me away! 

Very sexy. Very sexy indeed!

1 on 15/5/14 by Kogglogs

Agreed. I'm a fan of it too - but the first place my mind went was to Federation Square! LOL.

1 on 15/5/14 by TheRealBabushka

True but I was referring to an earlier post when the new cabins were showcased, where I said that EY should consider changing their livery and get rid off the tail motif!

1 on 15/5/14 by Kogglogs

Oh yes. The Gaddafi-Libyaesque comment that made me LOL ;)

2 on 20/8/14 by Speedbird

Well the UAE is a Federation... But I know that's not what you mean 

2 on 22/8/14 by Longreach

A disappointing comment. It's an aircraft, not a tart.

1 on 22/8/14 by TheRealBabushka

What's disappointing?

3 on 15/5/14 by moa999

One also might say.

Blatant ripoff of JetBlue's Prism design.

1 on 15/5/14 by moa999

JetBlue blog on its tail design

http://blog.jetblue.com/index.php/2013/10/03/facet-nating-new-tail-design/

1 on 15/5/14 by radiC00l

Good pick up. Completely agree it's a rip-off

2 on 15/5/14 by Kogglogs

I wouldn't say it's a 'rip-off', so much. I think it's just becoming a fairly commonplace design now. I note that PTV in Victoria are using this design in different colour variants on all trams (greens), busses (oranges) and trains (blues).

Hell... even Gotye used the design in the video clip for his song Somebody That I Used to Know :)

1 on 15/5/14 by eminere

Long live cubism!

2 1 month ago by Hugo

It's a bit of a Melbourne trademark at the moment. As well as Federation Square we have the Melboure City Council logo, the PTV, and also the Bank of Melbourne using it. 

Fun mathematical fact: the geometry (used in the Fed Square tiling at least) is called Pinwheel tiling, and it's a way of non-periodically tiling an entire plane with triangles so that the tiles appear in infinitely many orientations. 

4 on 16/5/14 by PVM

I think this is a throw off making us think it's a special livery. I have heard Etihad is planning a whole new livery & corporate image in line with them receiving the new aircraft.

1 on 16/5/14 by eminere

That would be exciting.

5 on 17/5/14 by Yusef Danet

Better than the standard tail, the logo reminds me of arch villain KAOS from Get Smart. 

Look  it up, people.

6 on 20/8/14 by Chris_PER

After the info that the AUH-PER route is doing so well, hopefully we get to see an upgrade to the 789 to see it!

7 on 20/8/14 by PVM

I have heard that Etihad will be launching a whole new re-branding within the coming months including new livery for all their aircraft (not just the A380/787).

I have noticed all the marketing for EY has also started to change with the new imaging over in Abu Dhabi.

8 on 20/8/14 by Demonoid

Here's hoping the A380 is on track for a June start out of Sydney. I'm about to book a points redemption very soon so hopefully there are no delays. And there shouldn't be given the A380 hasn't been excatly flying out the door (pardon the pun) with all the cancelled orders...

9 on 22/8/14 by smartyy

Well they did just recently become sponsors of Melbourne City FC. Maybe it is commemorative of Federation Square. lol

 

Kinda reminds me of Azul (Brazil) though. 

10 on 23/8/14 by Harrison133

Looks great!  Can't wait to see it in Australia!

Well done EY!

11 1 month ago by Noob

''It's a bit like being offered the bike before you are offered the BMW,'' - Alan Joyce on choosing Emirates over Etihad.

This looks pretty good for a bike!

12 1 month ago by eminere

GORGEOUS.

13 1 month ago by Moff

Love it!!!!

14 1 month ago by planemad

Please agree with me that this is a very disappointing livery.

1 1 month ago by eminere

Sorry, can't do it. 

1 1 month ago by planemad

Why not... It's absolutly hideous!

1 1 month ago by eminere

I respectfully disagree.

1 4 weeks, 1 day ago by planemad

Ok, could you then explain why you like it so much...

2 3 weeks, 6 days ago by undertheradar

i agree planemad..doesnt do it for me..lacks a 'soul'..it 'says' nothing!!..and the 'etihad' font (the roundness) clashes with the geometric 'edges'...its like the front half of one a/c was attached to the back half of another

1 3 weeks, 6 days ago by planemad

I like you Undert, you at least out of everybody have some sense... (unlike everybody else).

15 1 month ago by Andrew

oh nice

16 4 weeks ago by eminere

Looks even better on the B787.

17 3 weeks, 6 days ago by ahmedshaie

Interesting fact. The design agency that design the City of Melbourne logo has also designed Etihad's new livery. I'm guessing they are obsessed with geometric patterns. I'm not a fan of the new livery. However I know that it I will enjoy viewing it the near future, like I did with the new Virgin Australia rebranding livery. It's looks abit too plane, the designers should've continued the geometric patterns within each triangle, so that it gives an illustional effect overall, similar to what FutureBrand has done to the American Airline flag on the tail. Very distinctive an modern 

18 3 weeks, 5 days ago by Performa

It's nice without being amazing! It does not represent EY as the National Carrier of the UAE, nor does it represent AUH!!?? Interiors, yes very stylish, but I would like to have seen what else Landor & Assoc had designed. James I think you have been looking at your new watch too long and the gold is in your eyes, maybe too close cause you're seeing squares!!!!  lol

19 3 weeks, 5 days ago by Stuart

I think this is the best looking livery that I've seen in a long time.

 

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