Photos: Etihad unveils new livery on Boeing 787, Airbus A380

Photos: Etihad unveils new livery on Boeing 787, Airbus A380

Etihad has revealed the new livery of its Boeing 787-9 Dreamliner fleet in Seattle.

This rendering of a skyborne 787 provides a better glimpse of the asymmetrical livery from tip to tail, including some of the darker sections at the rear underbelly.

Watch a concept video of the Gulf carrier's new-look Dreamliner in flight:

Etihad has signed up for 41 of the Boeing 787-9 and 30 of the stretched 787-10.

It's the same modern design which appeared last week on the airline's first A380 aircraft at the Airbus facility in Hamburg, Germany.

The elegant yet eye-catching livery will be applied across all of Etihad's fleet over the next three years.

Dubbed 'Facets of Abu Dhabi', it combines a colour palette representing the desert landscapes of the UAE with geometric patterns and shapes which take their inspiration from Abu Dhabi's modern architecture.

Just like Etihad's new cabins and interiors, it's a contemporary design which you'd expect more from a chic boutique hotel than an airline.

Etihad CEO James Hogan describes the new look as "a real divergence from the norms of traditional airline livery design".

Here's a short video on the new Etihad livery.

This modern make-over also picks up key colours – including copper, caramel, slate, sand and cream –  featured in the UAE emblem of Etihad's current livery, as seen below in this early A380 promotional photo.

(In the new livery, the UAE national emblem has been relocated from the tail onto the fuselage next to the Etihad brand.)

Of course, those colour cues also pick up the rich interior colour scheme of The Residence and The Apartments, the lush first class suites of the Airbus A380.

The Residence: Living RoomThe Apartment: First class suite

Read: Etihad's new Airbus A380 first class suites

Naturally, those same tones are repeated in the Boeing 787's bespoke First Suites.

Read: Etihad's new Boeing 787 first class suites revealed

Etihad's Airbus A380 makes its debut between Abu Dhabi and London Heathrow in December, with Dusseldorf to follow on the Boeing 787-9 Dreamliner.

Australian travellers can catch Etihad's Airbus A380 from June 1 2015, when it graces Sydney's skies direct from Abu Dhabi.

Chris Chamberlin travelled to Hamburg as a guest of Etihad.

Follow Australian Business Traveller on Twitter – we're @AusBT

 

37 Comments

  • Kogglogs

    Kogglogs

    15 May, 2014 01:28 pm

    Federation Square? ;)

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  • TheRealBabushka

    TheRealBabushka

    15 May, 2014 01:30 pm

    OMG!  That's what I said! LOL

    Etihad, you're seriously blowing me away! 

    Very sexy. Very sexy indeed!

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  • Kogglogs

    Kogglogs

    15 May, 2014 01:31 pm

    Agreed. I'm a fan of it too - but the first place my mind went was to Federation Square! LOL.

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  • TheRealBabushka

    TheRealBabushka

    15 May, 2014 01:34 pm

    True but I was referring to an earlier post when the new cabins were showcased, where I said that EY should consider changing their livery and get rid off the tail motif!

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  • Kogglogs

    Kogglogs

    15 May, 2014 01:37 pm

    Oh yes. The Gaddafi-Libyaesque comment that made me LOL ;)

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  • Jason Bird

    Jason Bird

    20 Aug, 2014 02:22 am

    Well the UAE is a Federation... But I know that's not what you mean 

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  • Longreach

    Longreach

    22 Aug, 2014 05:39 pm

    A disappointing comment. It's an aircraft, not a tart.

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  • TheRealBabushka

    TheRealBabushka

    22 Aug, 2014 05:50 pm

    What's disappointing?

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  • moa999

    moa999

    15 May, 2014 02:43 pm

    One also might say.

    Blatant ripoff of JetBlue's Prism design.

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  • moa999

    moa999

    15 May, 2014 02:44 pm

    JetBlue blog on its tail design

    http://blog.jetblue.com/index.php/2013/10/03/facet-nating-new-tail-design/

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  • radiC00l

    radiC00l

    15 May, 2014 08:39 pm

    Good pick up. Completely agree it's a rip-off

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  • Kogglogs

    Kogglogs

    15 May, 2014 05:52 pm

    I wouldn't say it's a 'rip-off', so much. I think it's just becoming a fairly commonplace design now. I note that PTV in Victoria are using this design in different colour variants on all trams (greens), busses (oranges) and trains (blues).

    Hell... even Gotye used the design in the video clip for his song Somebody That I Used to Know :)

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  • eminere

    eminere

    15 May, 2014 09:22 pm

    Long live cubism!

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  • Hugo

    Hugo

    26 Sep, 2014 10:09 am

    It's a bit of a Melbourne trademark at the moment. As well as Federation Square we have the Melboure City Council logo, the PTV, and also the Bank of Melbourne using it. 

    Fun mathematical fact: the geometry (used in the Fed Square tiling at least) is called Pinwheel tiling, and it's a way of non-periodically tiling an entire plane with triangles so that the tiles appear in infinitely many orientations. 

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  • PVM

    PVM

    16 May, 2014 08:33 am

    I think this is a throw off making us think it's a special livery. I have heard Etihad is planning a whole new livery & corporate image in line with them receiving the new aircraft.

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  • eminere

    eminere

    16 May, 2014 10:52 am

    That would be exciting.

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  • Yusef Danet

    Yusef Danet

    17 May, 2014 01:17 am

    Better than the standard tail, the logo reminds me of arch villain KAOS from Get Smart. 

    Look  it up, people.

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  • Chris_PER

    Chris_PER

    20 Aug, 2014 08:34 am

    After the info that the AUH-PER route is doing so well, hopefully we get to see an upgrade to the 789 to see it!

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  • PVM

    PVM

    20 Aug, 2014 09:51 am

    I have heard that Etihad will be launching a whole new re-branding within the coming months including new livery for all their aircraft (not just the A380/787).

    I have noticed all the marketing for EY has also started to change with the new imaging over in Abu Dhabi.

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  • Demonoid

    Demonoid

    20 Aug, 2014 02:58 pm

    Here's hoping the A380 is on track for a June start out of Sydney. I'm about to book a points redemption very soon so hopefully there are no delays. And there shouldn't be given the A380 hasn't been excatly flying out the door (pardon the pun) with all the cancelled orders...

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  • smartyy

    smartyy

    22 Aug, 2014 02:54 pm

    Well they did just recently become sponsors of Melbourne City FC. Maybe it is commemorative of Federation Square. lol

    Kinda reminds me of Azul (Brazil) though. 

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  • Harrison133

    Harrison133

    23 Aug, 2014 09:02 pm

    Looks great!  Can't wait to see it in Australia!

    Well done EY!

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  • Noob

    Noob

    26 Sep, 2014 10:00 am

    ''It's a bit like being offered the bike before you are offered the BMW,'' - Alan Joyce on choosing Emirates over Etihad.

    This looks pretty good for a bike!

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  • eminere

    eminere

    26 Sep, 2014 10:15 am

    GORGEOUS.

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  • Moff

    Moff

    26 Sep, 2014 02:46 pm

    Love it!!!!

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  • planemad

    planemad

    26 Sep, 2014 03:35 pm

    Please agree with me that this is a very disappointing livery.

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  • eminere

    eminere

    26 Sep, 2014 06:03 pm

    Sorry, can't do it. 

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  • planemad

    planemad

    26 Sep, 2014 06:16 pm

    Why not... It's absolutly hideous!

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  • eminere

    eminere

    26 Sep, 2014 09:58 pm

    I respectfully disagree.

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  • planemad

    planemad

    27 Sep, 2014 12:35 am

    Ok, could you then explain why you like it so much...

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  • undertheradar

    undertheradar

    29 Sep, 2014 09:07 am

    i agree planemad..doesnt do it for me..lacks a 'soul'..it 'says' nothing!!..and the 'etihad' font (the roundness) clashes with the geometric 'edges'...its like the front half of one a/c was attached to the back half of another

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  • planemad

    planemad

    29 Sep, 2014 08:05 pm

    I like you Undert, you at least out of everybody have some sense... (unlike everybody else).

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  • Andrew Gunn

    Andrew Gunn

    26 Sep, 2014 05:29 pm

    oh nice

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  • eminere

    eminere

    28 Sep, 2014 06:14 pm

    Looks even better on the B787.

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  • ahmedshaie

    ahmedshaie

    29 Sep, 2014 01:30 pm

    Interesting fact. The design agency that design the City of Melbourne logo has also designed Etihad's new livery. I'm guessing they are obsessed with geometric patterns. I'm not a fan of the new livery. However I know that it I will enjoy viewing it the near future, like I did with the new Virgin Australia rebranding livery. It's looks abit too plane, the designers should've continued the geometric patterns within each triangle, so that it gives an illustional effect overall, similar to what FutureBrand has done to the American Airline flag on the tail. Very distinctive an modern 

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  • Performa

    Performa

    30 Sep, 2014 12:12 am

    It's nice without being amazing! It does not represent EY as the National Carrier of the UAE, nor does it represent AUH!!?? Interiors, yes very stylish, but I would like to have seen what else Landor & Assoc had designed. James I think you have been looking at your new watch too long and the gold is in your eyes, maybe too close cause you're seeing squares!!!!  lol

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  • Stuart

    Stuart

    30 Sep, 2014 04:01 am

    I think this is the best looking livery that I've seen in a long time.

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11 Dec, 2016 01:39 am

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