Australian Business Traveller

back to all news

Cathay Pacific, Dragonair eye new regional business class seats

By John Walton     Filed under: cathay pacific, business class, Hong Kong, regional business class, Dragonair

Cathay Pacific and its regional Hong Kong-based subsidiary Dragonair are working on a new regional business class seat to be used across both airlines -- and you won't have too much longer to wait to see what the airline has in store.

Having reshaped Cathay Pacific's business class and international economy seating, and created an all-new premium economy class for the airline, the regional seats used on shorter-distance flights within Asia are next on the list.

"We're definitely focussing on (regional business class)," Cathay Pacific's man in charge of seats, Head of Product Alex McGowan, told Australian Business Traveller.

McGowan says that Cathay is "taking on board comments from passengers that while they love the service in the region, the hard product is not up to the same standard as the long-haul product. We're going to address that."

Cathay and Dragonair currently use a dated recliner-style business class seat, which is slightly more spacious than what you might see in domestic Australian business class. 

After the rollout last year of its very popular new fully flat "reverse herringbone" style business class beds, the airline is studying options to replace the older regional seats.

Need a refresher on the reverse herringbone and other types of business class seat? We've got you covered with our in-depth photo guide to business class seats and cabin layouts.

Competitors Singapore Airlines recently invested in a new angled-flat seat for regional Boeing 777 flights. These are similar in design -- but not in overnight fully flat sleeping comfort -- to SQ's long-haul business class seat.

Cathay's McGowan explained his airline's thinking: "We've talked about investment in the regional product, and it's definitely something we're looking at for both Cathay and Dragonair"

The airline wouldn't be drawn on dates or likely styles of seating, but "it won't be too long to wait before we're able to show you something," McGowan promised.

For the very latest news for business travellers and frequent flyers, tune into @AusBT on Twitter!

More articles on Cathay Pacific from Australian Business Traveller

Profile

About John Walton

Aviation journalist and travel columnist John took his first long-haul flight when he was eight weeks old and hasn't looked back since. Well, except when facing rearwards in business class.

 

Have something to say? Post a comment now!

 

Related News Items

   

Australian business traveller newsletter

Get Updates as they happen, tailored to your preferences, right in your inbox

|

What topics interest you?