Good news. Look fwd to the new BA A380 coming into service SIN-LHR next year. IMHO I alway thought the BA J product was better, it's been fully flat for a lot longer than others for a start.  Any idea of the BA's planned seat config for their A380's?

BA's J product  is awful so it's a real shame that they are not taking the opportunity to completely renew it with something fresh. 

With BA's seats it depends entirely which aeroplane, which deck and which seat you get. Their 747-400s have some really excellent seats upstairs.

I thought that for the 787 Boeing was restricting the airlines to a limited choice of seat manufacturers and standard off-the-shelf designs with limited customisations (to make certification simpler)

Given (AFAIK) BA is the only one using a forward-back configuration, isnt this a specific customer design (much like the QF Skybeds)

I believe they are encouraged to shop off the shelf, but I'm fairly sure airlines can put their own seats in - it's just a lengthier process.

As I understand it, Boeing has restricted the number of seats you can install on the line as the plane's constructed. Of course, BA has its own facilities to install others.

For example, if memory serves, BA's new 777-300ERs are delivered with economy and premium economy "pre-installed", and the planes then head over to the UK to have business and first put in.

I've always loved the BA 747 Upper Deck Business Seats.  I am a window seat traveller and BA was the first (to my knowledge) to introduce a seat where I didn't have to crawl over my seatmate in the middle of the night.

I stopped travelling on BA when they consistently refused to issue a seat assignment until 24-hours before flight time, which meant I was often downstairs in a centre row, all the good seats having been allocated to tix booked on BA, not OneWorld.